Evolution
Most people link evolution to development in biological systems. Evolution Theory, however, has also been applied within social systems, and recognized as having great power of explanation. Central concepts in Evolution Theory are selection, adaptation and diffusion. Only those ideas, means of communication, decisions and actions with the greatest sustainability within a social system will be accepted and survive. In social systems choice is made consciously or unconsciously of what are acceptable thoughts, means of communication and actions. Individuals who mutually affect each other undertake the choices. One can attempt to lead the choices through both formal and informal structures. Those ideas, communication forms and actions that prove to have the most sustainability in a specific social system will spread within this system. Great sustainability and strength will also contribute to spreading into other systems. |
